In areas where a child potentially hurts themselves with minor scrapes, Aidey provides a soothing and rewarding experience that distracts from their injuries and promotes independence in a fun manner of petting the package.
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A process of testing a mechanism, refining the branding, and fabricating the package define this project. Cute animals and colourful stickers encapsulate the spirit of Aidey.

Click below to view the process book designed alongside this project. Find sketches and more to review below.